Director of DSD Sales

Company: M.R. Williams
Location: Henderson
Posted on: April 2, 2026

Job Description:

About MR Williams M.R. Williams, Inc. is a family-owned business where convenience distribution is done differently. Established in 1976, M.R. Williams, Inc. has evolved throughout the years, partnering with the convenience store channel to provide not only products and customer service, but technological solutions, unlike any other. Our employees understand that their purpose is to make every decision by first asking how it will impact the customer. We take pride in understanding our customers’ needs and providing solutions through our selfless service and continuous search for improvement. We are excited to find talented individuals who share our passion for our customers. Novelty Express is a leading provider of novelty and impulse items for convenience stores, truck stops, travel centers, and other retail outlets. It is a division of M.R. Williams, Inc., serving customers via a DSD model. WilFoods, LLC, our sister company, offers a comprehensive selection of proprietary grab-n-go products, with custom label availability. We operate state-of-the-art facilities, handle all the staffing and regulatory requirements, and more. Our products are available for distribution to various industries, including convenience stores, schools, prisons, office parks, and more. All MR Williams employees are to demonstrate behaviors in harmony with MR Williams' values of Sincere Commitment, Selfless Service, and Never Satisfied.?? Position Summary The Director of DSD Sales is responsible for the tactical execution and performance of the field DSD team. The Director of DSD Sales, in partnership with the Director of Brand Strategy, will ensure that the Novelty Express brand is executed in accordance with the organization’s brand identity and maintains consistency. This role drives brand equity and collaborates with cross-functional teams to align brand vision with business objectives. Requirements Responsibilities Directly oversee and manage assigned MRW District Sales Managers and Divisional Sales Support and any other assigned personnel related to DSD Sales Operations. Work in conjunction with the Director of Grocery Sales, Food Sales Manager, and the VP of Sales on any customer relations issues. Monitor call frequency, territory management, and route effectiveness. Ensure consistent application of sales standards, promotions, and merchandising. Manage sales KPIs: GP vs PY, account quality, call compliance (utilizing Repsley) Take the lead and ensure that good customer relationships are maintained for DSD Sales Division. Collaborate with leaders from MRW Operations, Accounting, Purchasing, and Human Resources departments on initiatives that benefit our customers and employees. Identify rep training needs and ensure timely onboarding and development. Reinforce accountability through structured ride-alongs and performance management. Drive top-line sales by cultivating new external accounts and following up on internal account leads generated. Drive Bottom-Line Performance by ensuring that proper operational controls are in place to maximize profitability. Lead weekly L10 Meetings with Direct Reports and Cross Functional DSD Team. Collaborate with District Sales Managers to ensure that Novelty Personnel and Fleet comply with and adhere to all applicable DOT regulations and standards. Maintain high visibility in the field (2 ride days/week) Proactively flag rep, territory, or account performance concerns Deliver clear tactical plans aligned with broader sales strategy Management reserves the right to add to or modify the duties at any time. Education, Experience, and Skills Required Bachelor’s degree (Marketing, Sales or related field). Proven experience in sales management. Proficient in basic accounting. Detail-oriented and sound organizational skills. Excellent communication skills. The ability to work under stress and resolve conflict. The ability to motivate staff and lead a team. Ability to travel to Trade Shows and key Accounts within all MRW territories. Valid driver's license. Physical Requirements, Working Conditions, and Travel Requirements Must be able to pass a DOT Drug and Physical Screen per DOT guidelines. Physical Requirements Must be able to lift up to 35 pounds. Must be able to push up to 35 pounds. Must be able to pull up to 35 pounds. Travel up to 75% of the time Sitting for long periods while driving, general bending and twisting associated with lifting.

Keywords: M.R. Williams, Wilson , Director of DSD Sales, Sales , Henderson, North Carolina